In America, lipstick is the foundation of empires; it’s a signature of identity; it’s propaganda, self-expression, oppression, freedom, and rebellion. It’s a multi-billion-dollar industry and one of our most iconic accessories of gender. This engaging and entertaining history of lipstick in America throughout the twentieth century and into the present will give readers a new view of the little tube’s big place in modern America; marching with the Suffragettes, building Fortune 500 businesses, being present at Stonewall, and engineered for space travel.